MatchaDB

Research

The Global Matcha Research Library

641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.

Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”

19 studies match for “social media”

2026Journal articleFree to read

The Price of Premium: A Case Study of “Ceremonial Matcha” and Social Media Myth-Making

Stephanie Stephanie, Tan Gia Bao Huynh — IAFOR Journal of Cultural Studies

This article examines how social media and content creators construct the category of “ceremonial grade matcha” through digital mythmaking and explores the cultural, economic, and agricultural consequences of these representations. While …

Observational (human)Market, culture and sustainabilityMetabolism and weightProcessing, milling and quality
2026Thesis or dissertation

PENGARUH KONTEN MATCHA LATTE DI MEDIA SOSIAL TERHADAP HEDONIC EATING BEHAVIOR DAN AKTIVITAS WISATA KULINER PADA MAHASISWA KOTA BANDUNG

- Eunike Aster Balisa, Agus Sudono, Dias Pratami Putri — Repository at Universitas Pendidikan Indonesia (Universitas Pendidikan Indonesia)

The viral phenomenon of matcha latte content on social media has become a strong driver of hedonic consumption behavior and culinary tourism activities among college students, particularly in Bandung City as a hub of student lifestyle and …

Observational (human)Food products and applicationsProcessing, milling and qualityMarket, culture and sustainability
2022Journal articleFree to read

DOCUMENTARY VIDEO PRODUCTION OF “AESTHETIC DRINKS OF LOCAL BRAND IN TOWN”

Siti Hazwani Mahasim, Norsiah Abdul Hamid — International Journal of Law Government and Communication

… age. The extreme demand started from the viral of these trending drinks among social media communities. Due of their appealing drinks, the bubble tea, coffee, and matcha tea cafes became popular and attracted a lot of attention when they …

Other / not statedMarket, culture and sustainabilityCognition, mood and stressAuthenticity and analytical methodsCited 1×
2026Journal articleFree to read

ANALISIS PENGEMBANGAN PRODUK PUDDING BALLS UNTUK MENINGKATKAN DAYA TARIK KONSUMEN

Angel Tangkilisan, Nastasya Cindy Hidajat — Jurnal Serina Abdimas

… Product sales were conducted online through a pre-order system, employing social media such as Instagram for promotion and communication with consumers. The results showed that all flavor variants received positive responses from …

Observational (human)Food products and applicationsMarket, culture and sustainabilityProcessing, milling and quality
2026Journal articleFree to read

Carbon Dots Derived from Banag (Semisulcospira Libertina) Shells as Photocatalytic Agents for the Elimination of Lead from Polluted Water

Mars Daniel Abasolo, Scott Kearny Sumadia, Chryzelle Jane Balasa, et al. — Business, Education, Social Sciences, and Technology

… threatens human health and ecosystems and requires low-cost, sustainable remediation. Objective: To synthesize carbon dots (CDs) from Banag Semisulcospira libertina shells and evaluate their photocatalytic/phytoreductive performance …

Chemical / analyticalAntioxidants and polyphenolsSafety, contaminants and toxicityMarket, culture and sustainability
2024Journal articleFree to read

Pengaruh Storytelling Marketing dalam Video Tiktok Pencarian Matcha ke Jepang Terhadap Minat Pembelian Followers Tiktok @bittersweetbynajla

Dina Zulfa Fauziyyah, Yuliani Rachma Putri — Jurnal Komunikasi Nusantara

… box in Indonesia Bittersweet By Najla has a marketing focus by utilizing social media, especially Tiktok. The content contained in TikTok @bittersweetbynajla has a marketing strategy using storytelling techniques. Storytelling is an …

Other / not statedAroma, flavor and sensoryMarket, culture and sustainabilityFood products and applicationsCited 1×
2025Journal articleFree to read

KANDUNGAN MATCHA DALAM TREN GIZI DAN GAYA HIDUP SEHAT GENERASI Z DI ERA DIGITAL: LITERATUR REVIEW

Alya Ananda Nisa, Devvi Mardani, Glory Rezeki Panjaitan, et al. — Jurnal Kesehatan

… effects like anxiety, insomnia, and impaired iron absorption. Moreover, social media platforms amplify matcha's trendiness among youth by promoting its nutritional value and visual appeal. This study employs a literature review …

ReviewCognition, mood and stressAntioxidants and polyphenolsL-theanine and caffeine
2026Journal article

Fenomena Konsumsi Minuman Jepang di Indonesia: Kajian Budaya Jepang terhadap Ketertarikan Konsumen

Felicia Nafftali Primastito, Rezki Fatimah, Fitri Alfarisy — DOAJ (DOAJ: Directory of Open Access Journals)

… The collected data were analyzed using the Statistical Package for the Social Sciences (SPSS) to provide a descriptive overview of respondents’ perceptions regarding the relationship between Japanese culture and their interest in …

ReviewMarket, culture and sustainabilityFood products and applications
2026Journal articleFree to read

Kopi Coklat Enterprise

Muhammad Zamdanil Ali Mohammad Danil, Muhammad Syafiq Mohd Zailani, Muhammad Naufal Izuddin Ahirunnisham — UiTM Institutional Repositories (Universiti Teknologi MARA)

Kopi Coklat Enterprise is a proposed beverage vendor and catering service business established to provide premium-quality beverages for customers across Malaysia. The business specialises in serving freshly brewed coffee, rich chocolate…

Observational (human)Food products and applicationsMarket, culture and sustainabilityMetabolism and weight
2026Thesis or dissertationFree to read

Perceived Value Drivers of Willingness to Pay : Evidence from Generation Z Matcha Consumption in Western Café Markets

Koushiro Kurima, Rita Massi — Jonkoping University Library (Jönköping University)

Social media's increasing influence has changed how customers see and assess food and beverage items, shaping not only what consumers buy but also how much they are willing to pay for it. Despite its unusual flavor, matcha, a traditional …

Observational (human)Food products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory
2025Journal articleFree to read

STRATEGI INOVASI PRODUK DAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN PADA PRODUK UMKM BITESCAPE-LLONI

Aurelia Janet Kwelju, Viriany — Jurnal Serina Abdimas

… is combined with the implementation of digital marketing through the use of social media Instagram and WhatsApp to build brand awareness, introduce products, and expand market reach efficiently. The implementation methods include …

Food science / processingFood products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory
2025Thesis or dissertation

« L’esthétique Matcha Girl » : quand les réseaux sociaux façonnent un archétype féminin et redéfinissent les normes et pratiques de consommation du matcha

Maëlle Féréroles — HAL (Le Centre pour la Communication Scientifique Directe)

… idéalisé, féminin et esthétisé, où la consommation se charge de significations sociales et identitaires. L’analyse met en évidence que cette esthétique, diffusée massivement en ligne, construit une norme douce mais contraignante du « …

Other / not statedMarket, culture and sustainability
2025Thesis or dissertation

Le matcha en France : entre héritage, stratégies de marque et circulation des imaginaires du bien-être

Omayma Ben Djemia — INRIA a CCSD electronic archive server

… se transforme et se rejoue à travers les médias, les marques et les pratiques sociales. Observer comment un produit si ancien parvient à s’inscrire dans les codes contemporains du bien-être et de la mise en scène du quotidien nous a …

Other / not statedAuthenticity and analytical methodsMarket, culture and sustainabilityAroma, flavor and sensory
2026Journal article

The Impact of Matcha and Coffee on ADHD

Asriyah Zaman — Digital Commons - LIU Promoting Scholarship and Creative Work of LIU Students, Faculty, and Staff (Long Island University)

… as potential factors of interference. Participants were recruited using social media and close family contacts. They completed the form online, where they documented their caffeine consumption, completed the Stroop task, recorded …

Other / not statedCognition, mood and stressL-theanine and caffeineProcessing, milling and quality

How this library is built

Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).

Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.

Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.

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