MatchaDB

2024Journal articleFree to read

How social media helps shape organic food sales

Jolly Masih

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Abstract

An analysis of social media discussions reveals consumer shift to organic produce in wake of health concerns post pandemic. Americans are buying apples and spinach, Canadians have blueberries and raspberries on their list, Japanese can’t have enough matcha tea, and Indians are stocking up on turmeric. These are just some global favourites from the organic […]

Abstract text comes from PubMed, OpenAlex or Europe PMC and belongs to the authors and publisher.

Study type

Observational (human)

Surveys, cohorts and consumer studies, with no intervention.

Assigned automatically from the title, abstract and subject terms.

Topics

Matcha is a main subject here (named in the keywords).

Keywords and subject terms

Cite this study

Jolly Masih. (2024). How social media helps shape organic food sales. https://doi.org/10.54377/1c61-be3c

DOI: 10.54377/1c61-be3c

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