Tea Flavor Trend Update
Jennifer PrinceAdventurous tea-drinkers are seeking innovative, sophisticated flavors like rose, turmeric, and matcha.
Sensory / consumerAroma, flavor and sensoryMarket, culture and sustainabilityResearch
The Global Matcha Research Library
641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.
Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”
137 studies match for “tea culture”
Acceptance of the tea books of the Ming-Qing dynasties in the sencha tea books of the Edo dynasty
文郁 李, Wenyu LI — Hiroshima University Institutional RepositoryIn addition to the matcha tea ceremony, the sencha tea ceremony is another popular Japanese tea ceremony. In the matcha tea ceremony, tea leaves milled into powder are dissolved in hot water before drinking. In contrast, the sencha tea …
Other / not statedMarket, culture and sustainabilityProcessing, milling and qualityBlack is a Most Beautiful Color
Kurt Lovelace — San Antonio ReviewA Cup of TeaAll day in Kyoto a snarky wind plays hop-scotch with the Fall's brittle speckles of burnt-orange leaves that crunch and announce where I walk.The abbot greets me at the door.We sit in lotus, cushioned on the floor.A pot …
Sensory / consumerProcessing, milling and qualityMarket, culture and sustainabilityThe Relationship Between Social Media Trends and Trade Flows: Analysing the Global Matcha Trend
Lina Ingstrand — Lund University Publications Student Papers (Lund University)… trade through a study on the relationship between the global matcha tea trend and Japanese green tea exports. The study is performed in two steps, due to limitations in social media data access. Firstly, a time-series …
Other / not statedMarket, culture and sustainabilityBusiness Etiquette at a Japanese Tea Ceremony
Cale MolsonBuilt around the drinking of green matcha tea, Japanese tea ceremony, called Sādo in Japan, is a spiritual event that you not only watch, but ...
Other / not statedMarket, culture and sustainabilityMatcha tea bowl - n.1 in wooden box
snak srlNot classified (no abstract)Market, culture and sustainabilityMatcha tea bowl - n.2 in wooden box
snak srlNot classified (no abstract)Market, culture and sustainabilityNatsume, Matcha tea container
snak srlNot classified (no abstract)Market, culture and sustainabilityObjective Evaluation of Astringent and Umami Taste Intensities of Matcha using a Taste Sensor System
Tomomi Ujihara, Nobuyuki Hayashi, Hidekazu Ikezaki — Food Science and Technology ResearchMatcha is a kind of Japanese green tea that is traditionally used for the Japanese tea ceremony, Sado, and has, in recent years, also been used as a food ingredient. In addition, Sado and food items containing matcha are becoming popular …
Observational (human)Antioxidants and polyphenolsAroma, flavor and sensoryProcessing, milling and qualityCited 29×How social media helps shape organic food sales
Jolly Masih… blueberries and raspberries on their list, Japanese can’t have enough matcha tea, and Indians are stocking up on turmeric. These are just some global favourites from the organic […]
Observational (human)Market, culture and sustainabilityTea in Japan
Taka Oshikiri — Springer eBooksNot classified (no abstract)Market, culture and sustainabilityFood from Nowhere: Complicating Cultural Food Colonialism to Understand Matcha as Superfood
Nick Dreher — Graduate Journal of Food Studies… eaters abstract | Matcha has served as the focal point of the Japanese tea ceremony, chanoyu, for hundreds of years.More recently, this powdered green tea has arrived on the shores of North America as one of the latest superfood …
Other / not statedAuthenticity and analytical methodsMarket, culture and sustainabilityCognition, mood and stressCited 3׿Es el matcha una alternativa más saludable al café?
Anthony BookerNot classified (no abstract)L-theanine and caffeineMarket, culture and sustainability« L’esthétique Matcha Girl » : quand les réseaux sociaux façonnent un archétype féminin et redéfinissent les normes et pratiques de consommation du matcha
Maëlle Féréroles — HAL (Le Centre pour la Communication Scientifique Directe)… idéal à une élite sociale et corporelle précise, tout en gommant les racines culturelles japonaises du produit. Enfin, le travail souligne l’ambivalence des individus face à cette norme : entre adhésion, imitation et distanciation …
Other / not statedMarket, culture and sustainabilityCultural adaptation and marketing strategy for matcha in the Czech market
Thao Ly Tranová — Digital Repository (National Repository of Grey Literature)Not classified (no abstract)Market, culture and sustainabilityDisseny d'un xicotet electrodomèstic per a la preparació de te matcha en la llar inspirada en la cerimònia japonesa
María Jiménez Alegre — Hispana[ES] El té matcha es un tipo de té verde japonés obtenido a partir de las primeras hojas de té de los arbustos cultivados bajo la sombra. Este curioso método de cultivo le confiere una composición única y de gran calidad, siendo…
Other / not statedMarket, culture and sustainabilityE-Commerce Background of “Fanjing Matcha” Marketing Strategy Exploration
静 李 — E-Commerce LettersNot classified (no abstract)Market, culture and sustainabilityGreen gruel? Pea soup? What Westerners thought of matcha when they tried it for the first time
Rebecca CorbettNot classified (no abstract)Market, culture and sustainabilityLe matcha en France : entre héritage, stratégies de marque et circulation des imaginaires du bien-être
Omayma Ben Djemia — INRIA a CCSD electronic archive server… de sérénité, d’esthétique et de bien-être, il incarne aujourd’hui un phénomène culturel à part entière, nourri par la mondialisation et la médiatisation des pratiques alimentaires. Ce mémoire s’intéresse à la manière dont ce produit, …
Other / not statedAuthenticity and analytical methodsMarket, culture and sustainabilityAroma, flavor and sensoryMarket Analysis of Guizhou Matcha Based on the Background of E-Commerce Platforms
玥玥 李 — E-Commerce LettersNot classified (no abstract)Market, culture and sustainabilityMatcha mania : anatomie d’un nouveau mythe du bien-être. Étude des marques de thé matcha françaises
Léanne Coste — HAL (Le Centre pour la Communication Scientifique Directe)Ce mémoire explore le glissement du thé matcha, de tradition millénaire japonaise à boisson tendance réappropriée par les marques occidentales, devenue symbole d’un mode de vie sain. La première partie retrace l’ancrage ancestral du matcha…
Other / not statedMarket, culture and sustainabilitySkin, oral and dentalSpilling the Beans on Coffee, Tea, and Chocolate
P.K. Newby — Food and nutritionAbstract This chapter examines coffee, tea, and chocolate, including their nutritional benefits, health effects, and use in both traditional cultures and today’s world. Coffee is the world’s primary source of caffeine and may raise LDL …
Other / not statedCognition, mood and stressMetabolism and weightCardiovascular and blood pressureWhy you need to be in your Matcha era.
Fatima ShaikhNot classified (no abstract)Market, culture and sustainabilityРозробка лінійки косметичних засобів для обличчя з екстрактом зеленого чаю Matcha
Матвій Іванович Зоря — Institutional Repository of National University of Food TechnologiesЯ як здобувач(ка) Національного університету харчових технологій розумію і підтримую політику університету з академічної доброчесності.Я не надавав(-ла) і не одержував(-ла) недозволеної допомоги під час підготовки цієї роботи.Використання…
Other / not statedSkin, oral and dentalProcessing, milling and qualityFood products and applicationsContemporary Japanese Tea Ceremony and its Collective Creativity: Multiple Tea-worlds of Kanazawa City as Venues of Cultural Production
Ito, Kozue, 梢 伊藤 — Institutional Repositories DataBase (IRDB)What surprised me the most during my research on tea practitioners is that they are quite serious about their tea activity.Though it may sound like a naïve comment and disrespectful to tea practitioners, because, to put it simply, a tea …
Sensory / consumerMarket, culture and sustainabilityAroma, flavor and sensoryHow this library is built
Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).
Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.
Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.
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