MatchaDB

Research

The Global Matcha Research Library

641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.

Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”

6 studies match for “social media content”

2026Journal articleFree to read

The Price of Premium: A Case Study of “Ceremonial Matcha” and Social Media Myth-Making

Stephanie Stephanie, Tan Gia Bao Huynh — IAFOR Journal of Cultural Studies

This article examines how social media and content creators construct the category of “ceremonial grade matcha” through digital mythmaking and explores the cultural, economic, and agricultural consequences of these representations. While …

Observational (human)Market, culture and sustainabilityMetabolism and weightProcessing, milling and quality
2026Thesis or dissertation

PENGARUH KONTEN MATCHA LATTE DI MEDIA SOSIAL TERHADAP HEDONIC EATING BEHAVIOR DAN AKTIVITAS WISATA KULINER PADA MAHASISWA KOTA BANDUNG

- Eunike Aster Balisa, Agus Sudono, Dias Pratami Putri — Repository at Universitas Pendidikan Indonesia (Universitas Pendidikan Indonesia)

The viral phenomenon of matcha latte content on social media has become a strong driver of hedonic consumption behavior and culinary tourism activities among college students, particularly in Bandung City as a hub of student lifestyle and …

Observational (human)Food products and applicationsProcessing, milling and qualityMarket, culture and sustainability
2024Journal articleFree to read

Pengaruh Storytelling Marketing dalam Video Tiktok Pencarian Matcha ke Jepang Terhadap Minat Pembelian Followers Tiktok @bittersweetbynajla

Dina Zulfa Fauziyyah, Yuliani Rachma Putri — Jurnal Komunikasi Nusantara

… box in Indonesia Bittersweet By Najla has a marketing focus by utilizing social media, especially Tiktok. The content contained in TikTok @bittersweetbynajla has a marketing strategy using storytelling techniques. Storytelling is an …

Other / not statedAroma, flavor and sensoryMarket, culture and sustainabilityFood products and applicationsCited 1×
2025Journal articleFree to read

KANDUNGAN MATCHA DALAM TREN GIZI DAN GAYA HIDUP SEHAT GENERASI Z DI ERA DIGITAL: LITERATUR REVIEW

Alya Ananda Nisa, Devvi Mardani, Glory Rezeki Panjaitan, et al. — Jurnal Kesehatan

… effects like anxiety, insomnia, and impaired iron absorption. Moreover, social media platforms amplify matcha's trendiness among youth by promoting its nutritional value and visual appeal. This study employs a literature review …

ReviewCognition, mood and stressAntioxidants and polyphenolsL-theanine and caffeine
2025Journal articleFree to read

STRATEGI INOVASI PRODUK DAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN PADA PRODUK UMKM BITESCAPE-LLONI

Aurelia Janet Kwelju, Viriany — Jurnal Serina Abdimas

… is combined with the implementation of digital marketing through the use of social media Instagram and WhatsApp to build brand awareness, introduce products, and expand market reach efficiently. The implementation methods include …

Food science / processingFood products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory

How this library is built

Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).

Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.

Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.

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