MatchaDB

Research

The Global Matcha Research Library

641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.

Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”

15 studies match for “price”

2026Journal articleFree to read

The Price of Premium: A Case Study of “Ceremonial Matcha” and Social Media Myth-Making

Stephanie Stephanie, Tan Gia Bao Huynh — IAFOR Journal of Cultural Studies

… additional strain on Japanese agricultural systems and raising domestic prices. By decoding these myths, this article highlights how influencer-driven wellness narratives transform a centuries-old cultural practice into a …

Observational (human)Market, culture and sustainabilityMetabolism and weightProcessing, milling and quality
2024Journal article

The purchase decision and marketing mix of Wall’s Matcha ice cream

Sri Yuniati Putri Koes Hardini, Reynaldy Pakpahan, Abel Gandhy, et al. — AIP conference proceedings

… have a significant impact on consumer purchasing decisions, namely product, price, and promotion.The Wall's Matcha ice cream promotion variable has a higher impact on purchasing decisions, because product promotions carried out by …

Observational (human)Food products and applicationsMarket, culture and sustainabilityCognition, mood and stressCited 1×
2022Journal articleFree to read

PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN GOOMA TEA BAR MAL KELAPA GADING DI JAKARTA UTARA

Rita Eka Setianingsih, Liaw Bunfa, Abdulah Rakhman, et al. — Jurnal Ilmiah Hospitality

… to people in Indonesia. The theory used in this research is the theory of price, brand image, and purchasing decisions. The object of this research is the customer of GOOMA Tea Bar at Kelapa Gading Mall. Sampling in this study used …

Randomized controlled trialFood products and applicationsMarket, culture and sustainability
2023Journal articleFree to read

PENGARUH HARGA, CITA RASA DAN VARIASI PRODUK TERHADAP MINAT BELI PRODUK PISANG LUMPUR LUMERE DI SURABAYA

Aditya Rahadian, Awin Mulyati, Sri Andayani — Jurnal Dinamika Administrasi Bisnis

… by selecting The taste of the product will bring consumer buying interest. Price is a very influential factor in considering a consumer's decision to buy a product, plus taste also has an effect if the customer is satisfied with the …

Randomized controlled trialAroma, flavor and sensorySkin, oral and dentalFood products and applications
2018Journal articleFree to read

Comparison of the Chemical Components of Powdered Green Tea Sold in the US

Hideki Horie, Kaori Ema, Hiroshi NISHIKAWA, et al. — Japan Agricultural Research Quarterly JARQ

… in the United States, and their chemical components were compared. Their prices varied widely, from $4.3 to $160 per 100 g. The higher-priced teas were labeled as “matcha” and are used in the traditional Japanese tea ceremony. They …

Other / not statedAntioxidants and polyphenolsL-theanine and caffeineProcessing, milling and qualityCited 14×
2022Journal articleFree to read

HPLC-MS2 Analysis of Chlorophylls in Green Teas Establishes Differences among Varieties.

Herrera M, Viera I, Roca M — Molecules (Basel, Switzerland)

… b among the green tea varieties analyzed, justifying the higher quality and price of this variety. Other chlorophyll metabolites (pheophytins, pyropheophytins, and oxidized chlorophylls) are indicative of the various processing and …

Chemical / analyticalProcessing, milling and qualityAuthenticity and analytical methodsMetabolism and weightCited 11×
2023Journal articleFree to read

CALCULATION OF THE COST OF THE DEVELOPED FUNCTIONAL DRINK BASED ON MATCHA TEA

V. S. Paukova, in Smolensk — Sovremennaya nauka i innovatsii

… green tea. At the first stage, the total investment volume is estimated: the prices for equipment and installation are summed up. The main stage is the calculation of the cost of the developed functional drink based on matcha tea. To …

Observational (human)Food products and applicationsMarket, culture and sustainabilityAntioxidants and polyphenols
2025Journal articleFree to read

การเปรยบเทยบตนทนและผลกำไรจากการจำหนายมจฉะ ในเขตตำบลเมองขอนแกน

รมิดา แก้ววิเชียร, อมราลักษณ์ สิริทองสุข — MCU UBONRATCHATHANI JOURNAL OF BUDDHIST STUDIES (JOBU)

… rated at the highest level was whether the respondent could set appropriate prices to generate profit (= 2.50) 3.) Regarding cost management practices, the overall opinions were at a moderate level (= 2.73). Two activities were rated …

Other / not statedMarket, culture and sustainability
2026Journal articleFree to read

Kopi Coklat Enterprise

Muhammad Zamdanil Ali Mohammad Danil, Muhammad Syafiq Mohd Zailani, Muhammad Naufal Izuddin Ahirunnisham — UiTM Institutional Repositories (Universiti Teknologi MARA)

… are increasingly looking for beverages that offer excellent taste, affordable prices, attractive presentation, and convenient service. Recognising this growing market demand, Kopi Coklat Enterprise combines beverage retailing with mobile …

Observational (human)Food products and applicationsMarket, culture and sustainabilityMetabolism and weight
2026Thesis or dissertationFree to read

Perceived Value Drivers of Willingness to Pay : Evidence from Generation Z Matcha Consumption in Western Café Markets

Koushiro Kurima, Rita Massi — Jonkoping University Library (Jönköping University)

… significant predictor. Taste-related skepticism remains a barrier to price acceptance, while social media contributes indirectly by increasing perceived value through visual appeal and social validation. By connecting social …

Observational (human)Food products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory
2024Journal articleFree to read

การพฒนาผลตภณฑจากกญชง: ภมทศนวฒนธรรมของชาตพนธมง อำเภอพบพระ จงหวดตาก

Walailak Panturee — Pathumthani University Academic Journal

… that the participants responded with the highest agreement were 72.4% of the price of sweet beverages influences consumption or purchasing decisions, followed by 64.6% of the delicious taste of sweetened beverages causing them regularly …

Observational (human)Food products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory
2026Thesis or dissertationFree to read

Development of a technology for a curd dessert with matcha and freeze-dried berries.

Čekauskaitė, Gerda, — Institutional Repository of Klaipeda State University of Applied Sciences

… the production cost of one dessert is EUR 4.35, and the established selling price ensures profitable production. It was calculated that at least 55 units must be sold to cover all production costs.

Sensory / consumerAroma, flavor and sensoryFood products and applicationsProcessing, milling and quality

How this library is built

Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).

Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.

Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.

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