2025Journal articleFree to read
รมิดา แก้ววิเชียร, อมราลักษณ์ สิริทองสุข
MCU UBONRATCHATHANI JOURNAL OF BUDDHIST STUDIES (JOBU)
This research aims to 1.) study and compare the differences in costs and profits from the sale of matcha in café businesses located in Nai Mueang Subdistrict, Khon Kaen Province 2.) compare the profits derived from matcha sales in café businesses in the same area 3.) assess the factors influencing the pricing of matcha in these businesses; and 4.) provide useful information to support business decision-making for café entrepreneurs in Nai Mueang Subdistrict, Khon Kaen Province. The findings of the study revealed that 1.) opinions on matcha sales in terms of cost management (expenses) were generally at a moderate level (= 3.33). When considering individual activities, three were rated at a moderate level and one at a high level. The top three items, ranked from the highest to lowest mean score, were as follows: the extent to which labor costs affected profit (= 5.00) the appropriateness of business operating costs (= 3.33) and whether labor costs impacted profit (= 2.50) 2.) In terms of income from matcha sales, the overall opinions were at a moderate level (= 2.94) When analyzing by activity, two were at a moderate level and one at the highest level. The moderate-level items ranked by mean score were: whether revenue from sales was affected by increased costs (= 3.33) and whether revenue had increased compared to the previous year (= 3.00). The item rated at the highest level was whether the respondent could set appropriate prices to generate profit (= 2.50) 3.) Regarding cost management practices, the overall opinions were at a moderate level (= 2.73). Two activities were rated at a high level and one at a moderate level. The high-level items, ranked by mean score, included: the efficiency of cost control (= 3.33), and whether there was a comparison of business costs…
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รมิดา แก้ววิเชียร, อมราลักษณ์ สิริทองสุข. (2025). การเปรยบเทยบตนทนและผลกำไรจากการจำหนายมจฉะ ในเขตตำบลเมองขอนแกน. MCU UBONRATCHATHANI JOURNAL OF BUDDHIST STUDIES (JOBU). https://doi.org/10.24561/0002000923
DOI: 10.24561/0002000923
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