MatchaDB

2024Journal articleFree to read

การพฒนาผลตภณฑจากกญชง: ภมทศนวฒนธรรมของชาตพนธมง อำเภอพบพระ จงหวดตาก

Walailak Panturee

Pathumthani University Academic Journal

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Abstract

This research is a descriptive study. The purpose of this study was to survey the sweetened beverages consumption behaviours and to define related factors with the sweetened beverages consumption behaviours as well as to find the sweetness value of the top 5 popular sweetened beverages among 257 Nakhon Phanom University staff members in Nakhon Phanom Province, Muang District. This research is divided into 2 sections. Section 1) To survey the consumption behavior of sweetened beverages by using online questionnaires. Section 2) from the data collection in section 1, we ranked sweetened beverages into the top five and to find the sweetness value. Data were analyzed using descriptive statistics and presented with numbers, percentages, means and standard deviations. The results found that 53.6% of participants consumed sweet beverages ≥ 3 days per week and 94.6% of participants consumed 1 glass of sweetened beverage per day. The top 5 of sweetened beverages were iced green tea, blended green tea, and honey black coffee, Iced Thai tea, and honey matcha, respectively. The factor related to sweetened beverage consumption behaviors that the participants responded with the highest agreement were 72.4% of the price of sweet beverages influences consumption or purchasing decisions, followed by 64.6% of the delicious taste of sweetened beverages causing them regularly consumed. The participants had the attitude that buying sweetened beverages for consumption was easy and convenient with 59.6%. Majority of the participants had poor knowledge about the consumption of sweetened beverages with 70.4%. The sugar content of the top five sweetened beverages ranged from 24.0 - 57.5 grams. Therefore, guidelines or measures should be provided to promote the sale of low sugar in sweetened…

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Study type

Observational (human)

Surveys, cohorts and consumer studies, with no intervention.

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Topics

Matcha is a main subject here (named in the keywords).

Keywords and subject terms

Cite this study

Walailak Panturee. (2024). การพฒนาผลตภณฑจากกญชง: ภมทศนวฒนธรรมของชาตพนธมง อำเภอพบพระ จงหวดตาก. Pathumthani University Academic Journal.

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