MatchaDB

Research

The Global Matcha Research Library

641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.

Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”

20 studies match for “food marketing”

2024Journal article

The purchase decision and marketing mix of Wall’s Matcha ice cream

Sri Yuniati Putri Koes Hardini, Reynaldy Pakpahan, Abel Gandhy, et al. — AIP conference proceedings

… cream product.The aim of this research was to analyze the relation between the marketing mix strategy and purchasing decisions for Wall's Matcha ice cream.The data used in this study were obtained by distributing questionnaires to a total …

Observational (human)Food products and applicationsMarket, culture and sustainabilityCognition, mood and stressCited 1×
2024Journal articleFree to read

Pengaruh Storytelling Marketing dalam Video Tiktok Pencarian Matcha ke Jepang Terhadap Minat Pembelian Followers Tiktok @bittersweetbynajla

Dina Zulfa Fauziyyah, Yuliani Rachma Putri — Jurnal Komunikasi Nusantara

… pioneer of the number one dessert box in Indonesia Bittersweet By Najla has a marketing focus by utilizing social media, especially Tiktok. The content contained in TikTok @bittersweetbynajla has a marketing strategy using storytelling …

Other / not statedAroma, flavor and sensoryMarket, culture and sustainabilityFood products and applicationsCited 1×
2025Journal articleFree to read

STRATEGI INOVASI PRODUK DAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN PADA PRODUK UMKM BITESCAPE-LLONI

Aurelia Janet Kwelju, Viriany — Jurnal Serina Abdimas

… to examine the effectiveness of implementing product innovation and digital marketing strategies in increasing sales at BITESCAPE-LLONI MSMEs. Through PKM activities, BITESCAPE-LLONI developed an innovative product called Cannelloni …

Food science / processingFood products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory
2019Journal articleFree to read

Food from Nowhere: Complicating Cultural Food Colonialism to Understand Matcha as Superfood

Nick Dreher — Graduate Journal of Food Studies

… green tea has arrived on the shores of North America as one of the latest superfood "discoveries."Like many of the other superfoods that have captured the attention of the West, matcha's newfound global popularity reflects what …

Other / not statedAuthenticity and analytical methodsMarket, culture and sustainabilityCognition, mood and stressCited 3×
2018Journal article

PENGARUH STORYTELLING MARKETING TERHADAP BRAND EQUITY DAN KEPUTUSAN PEMBELIAN (Survei Pada Video Iklan Allure Matcha Latte Story Di Youtube)

Nirakatriena Pravitaswari, Zainul Arifin, Mukhammad Kholid Mawardi

This study aims to examine the effect of Storytelling Marketing on Brand Equity and its impact on Purchase Decision. The survey was conducted on 100 active netizens who had purchased and consumed Allure Matcha Latte products, besides …

Observational (human)Food products and applicationsMarket, culture and sustainabilityCited 5×
2026Journal articleFree to read

The Price of Premium: A Case Study of “Ceremonial Matcha” and Social Media Myth-Making

Stephanie Stephanie, Tan Gia Bao Huynh — IAFOR Journal of Cultural Studies

… Japanese tea culture, the Western wellness market has redefined it as a superfood and lifestyle accessory. Through a qualitative textual and visual analysis of the hashtags #matcha and #ceremonialmatcha on Instagram and TikTok, …

Observational (human)Market, culture and sustainabilityMetabolism and weightProcessing, milling and quality
2025Journal articleFree to read

PROSPECTS FOR SPA DESSERTS AS FUNCTIONAL FOODS WITH COLLAGEN, MATCHA, AND NATURAL FLAVOR

Solomiia Sychevska — Перспективи та інновації науки

… of conscious eating habits.Particular attention is paid to the analysis of marketing potential and the definition of the target audience: women focused on appearance care; people with increased psycho-emotional stress; supporters of a …

Observational (human)Cognition, mood and stressAntioxidants and polyphenolsAroma, flavor and sensory
2026Journal articleFree to read

ANALISIS PENGEMBANGAN PRODUK PUDDING BALLS UNTUK MENINGKATKAN DAYA TARIK KONSUMEN

Angel Tangkilisan, Nastasya Cindy Hidajat — Jurnal Serina Abdimas

Along with the development of modern times, food no longer serves only as a basic necessity but has also become a part of lifestyle and a reflection of people’s tastes. One type of food that is currently popular is dessert. The growing …

Observational (human)Food products and applicationsMarket, culture and sustainabilityProcessing, milling and quality
2026Journal articleFree to read

Preferencje konsumentów wobec nabywania i spożywania japońskiej herbaty matcha

Katarzyna Mikołajczyk-Bator, Jagoda Sibilska, Katarzyna Gościnna — Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

… Producenci napojów prozdrowotnych powinni skupić się na lepszej komunikacji marketingowej promującej zdrowe nawyki żywieniowe i podkreślającej korzyści ze spożywania matchy. Działania takie przyczynią się do wzrostu świadomości …

Other / not statedAntioxidants and polyphenolsMarket, culture and sustainability
2025Journal articleFree to read

THE INFLUENCE OF MATCHA TEA ON THE ANTIOXIDANT ACTIVITYOF SPONGE CAKE SEMI-FINISHED PRODUCT

Ахмет Байтұрсынұлы атындағы Қостанай өңірлік университеті, Қостанай қ., Қазақстан, А.М. Саидов, Dmitriy Kalitka, et al. — Mechanics and Technologies

Мақала матча шайымен байытылған бисквит жартылай фабрикатының антиоксиданттық қасиеттерін зерттеуге арналған, бұл дұрыс тамақтануға деген қызығушылықтың артуы аясында маңызды болып табылады. Зерттеудің мақсаты-матчаны пайдаланып оңтайлы…

Other / not statedAntioxidants and polyphenolsAroma, flavor and sensoryFood products and applications
2026Journal articleFree to read

Kopi Coklat Enterprise

Muhammad Zamdanil Ali Mohammad Danil, Muhammad Syafiq Mohd Zailani, Muhammad Naufal Izuddin Ahirunnisham — UiTM Institutional Repositories (Universiti Teknologi MARA)

… services has created significant business opportunities within Malaysia's food and beverage industry. Consumers today are increasingly looking for beverages that offer excellent taste, affordable prices, attractive presentation, and …

Observational (human)Food products and applicationsMarket, culture and sustainabilityMetabolism and weight
2026Journal articleFree to read

The Path to Matcha Repurchase: Ritual Attractiveness, Self-Congruence, and Preference

Aimee Gabrielle Lochman, Primidya K. M. Soesilo — Zenodo (CERN European Organization for Nuclear Research)

… deeply embedded into our culture and society, especially in the way we consume food. However, little literature are found that study rituals through the lense of consumer behavior especially in beverage industry. To better understand the …

Observational (human)Food products and applicationsMarket, culture and sustainabilityCognition, mood and stress
2023Journal articleFree to read

ความแพรหลายของขนมและเครองดมททำจากมทฉะ

Piyaporn Chanasuay — Thammasat Journal of Japanese Studies

… and drinks popular both at Japan and abroad are due to the Japanese sweets food culture, also known as wagashi (和菓子:wagashi) made from matcha has a long history. In 1958, the first matcha soft cream was produced in Japan, followed by …

Food science / processingMarket, culture and sustainabilityAroma, flavor and sensoryFood products and applications
2025Journal articleFree to read

Розробка лінійки косметичних засобів для обличчя з екстрактом зеленого чаю Matcha

Матвій Іванович Зоря — Institutional Repository of National University of Food Technologies

Я як здобувач(ка) Національного університету харчових технологій розумію і підтримую політику університету з академічної доброчесності.Я не надавав(-ла) і не одержував(-ла) недозволеної допомоги під час підготовки цієї роботи.Використання…

Other / not statedSkin, oral and dentalProcessing, milling and qualityFood products and applications
2025Journal articleFree to read

Unveiling the effect of chia seeds and matcha tea on growth performance, metabolism, carcass characteristics, and gene expression on New Zealand rabbits.

Mohamed AAA, Soliman ASH, Mourad SS — Scientific reports

… tea group 0.075 gm/L. The weekly treatments were weighted from weaning age to marketing age about nine weeks were the experimental period. At the end of this experiment, we studied growth performance, metabolism, carcass characteristics, …

Food science / processingCognition, mood and stressMetabolism and weightAntioxidants and polyphenolsCited 1×
2025Journal articleFree to read

Development of Matcha-Based Beverage Product Packaging Based on Consumer Needs Attributes using Quality Function Deployment Method

Maulana Naafi Aga Pranata, Wahyu Supartono, Megita Ryanjani Tanuputri — IOP Conference Series Earth and Environmental Science

… in packaging development, and at the same time can improve product quality and marketing. In this study, product packaging concept was produced based on the quality attributes in accordance with consumer desires. There are 10 attributes …

Observational (human)Processing, milling and qualityFood products and applicationsMarket, culture and sustainability
2026Thesis or dissertation

PENGARUH PERCEIVED AUTHENTICITY TERHADAP REVISIT INTENTION MELALUI CUSTOMER SATISFACTION

- Leanaziha Syarfadilah Mahendrajaya, Gita Siswhara, Masroulina Sevtiani — Repository at Universitas Pendidikan Indonesia (Universitas Pendidikan Indonesia)

… kontribusi teoritis dalam pengembangan kajian perilaku konsumen pada industri Food and Beverage yang terus berkembang pesat khususnya terhadap trend Matcha, serta diharapkan untuk menjadi masukan bagi Jun Matcha Club dalam meningkatkan …

ReviewFood products and applicationsAuthenticity and analytical methodsProcessing, milling and quality
2026Thesis or dissertationFree to read

Perceived Value Drivers of Willingness to Pay : Evidence from Generation Z Matcha Consumption in Western Café Markets

Koushiro Kurima, Rita Massi — Jonkoping University Library (Jönköping University)

Social media's increasing influence has changed how customers see and assess food and beverage items, shaping not only what consumers buy but also how much they are willing to pay for it. Despite its unusual flavor, matcha, a traditional …

Observational (human)Food products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory

How this library is built

Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).

Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.

Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.

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