Research
641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.
Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”
3 studies match for “visual branding”
… joven. Finalmente, ha resultado igualmente de interés analizar las estrategias visuales empleadas por las propias marcas de venta de té matcha para atraer a su público objetivo. Todas las investigaciones mencionadas han permitido culminar …
Other / not statedMarket, culture and sustainability… lovers and those seeking aesthetics because it blends artisanal quality with visual appeal. Each cup, whether served warm for a cozy retreat or iced for a refreshing pick-me-up, invites you to pause, take a deep breath, and savor a …
Observational (human)Aroma, flavor and sensoryFood products and applicationsCognition, mood and stress… it as a superfood and lifestyle accessory. Through a qualitative textual and visual analysis of the hashtags #matcha and #ceremonialmatcha on Instagram and TikTok, supplemented by blogs and online guides, this study identifies recurring …
Observational (human)Market, culture and sustainabilityMetabolism and weightProcessing, milling and qualityEvery record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).
Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.
Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.
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