MatchaDB

Research

The Global Matcha Research Library

641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.

Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”

5 studies match for “product branding”

2022Journal articleFree to read

DOCUMENTARY VIDEO PRODUCTION OF “AESTHETIC DRINKS OF LOCAL BRAND IN TOWN”

Siti Hazwani Mahasim, Norsiah Abdul Hamid — International Journal of Law Government and Communication

… when they went viral on social media.Local brands do not provide a variety of branding and not enough advertisements in the social media for people to notice them and aware of their extant. Therefore, there is a need to produce a …

Other / not statedMarket, culture and sustainabilityCognition, mood and stressAuthenticity and analytical methodsCited 1×
2025Journal article

Reconfiguring Authenticity: An In-Depth Study of Matcha Tea

Masaru Karube, Avimanyu Datta, Yuki Miyazawa — Academy of Management Proceedings

Authenticity plays a crucial role in the success of products and brands, but its meaning and value can evolve. We investigate the dynamic nature of authenticity by examining the Matcha tea market in Japan. In doing so, we analyzed how the …

Other / not statedFood products and applicationsAuthenticity and analytical methodsMarket, culture and sustainability
2025Journal articleFree to read

Cloudscape: a sip of heaven

Ardini Abdul Hatta, Nazirul Mubin Awang Besar, Abdullah Kula Ismail, et al. — UiTM Institutional Repositories (Universiti Teknologi MARA)

… creaminess and bitterness awakens the palate and soothes the soul. Each of the product's infusions such like caramel dawn, matcha, and classic roast has been thoughtfully selected to go well with different settings and moods. Cloudscape, …

Observational (human)Aroma, flavor and sensoryFood products and applicationsCognition, mood and stress
2026Journal articleFree to read

The Price of Premium: A Case Study of “Ceremonial Matcha” and Social Media Myth-Making

Stephanie Stephanie, Tan Gia Bao Huynh — IAFOR Journal of Cultural Studies

… like “Matcha vs. Coffee” or “Ceremonial vs. Culinary” are used to authenticate products while flattening cultural complexity. The findings suggest that these myths operate more as marketing strategies than as cultural designations. …

Observational (human)Market, culture and sustainabilityMetabolism and weightProcessing, milling and quality

How this library is built

Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).

Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.

Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.

Spot a paper that doesn't belong, or one that's missing? Tell us.