Research
641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.
Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”
7 studies match for “consumption behavior”
This study aimed to identify consumption trends in matcha latte using domestic news media data and to present implications for enhancing its sustainability. To this end, 781 news articles published between January 1, 2006, and December 31, …
Observational (human)L-theanine and caffeineFood products and applicationsMarket, culture and sustainability… of matcha latte content on social media has become a strong driver of hedonic consumption behavior and culinary tourism activities among college students, particularly in Bandung City as a hub of student lifestyle and culinary …
Observational (human)Food products and applicationsProcessing, milling and qualityMarket, culture and sustainability… environments. The study uses a mixed-method approach based on the Theory of Consumption Values (TCV), combining a netnographic analysis with a quantitative survey. In the first phase, 964 comments from TikTok and YouTube Shorts were …
Observational (human)Food products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory… little literature are found that study rituals through the lense of consumer behavior especially in beverage industry. To better understand the impact of ritualized experience, a structural study of factors are design. A structural …
Observational (human)Food products and applicationsMarket, culture and sustainabilityCognition, mood and stress… study. The purpose of this study was to survey the sweetened beverages consumption behaviours and to define related factors with the sweetened beverages consumption behaviours as well as to find the sweetness value of the top 5 …
Observational (human)Food products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory… Matcha, food and beverage The growing and widespread trend of matcha consumption in Indonesia has encouraged businesses to create an authentic matcha drinking experience to enhance consumer satisfaction regarding their hopes and …
ReviewFood products and applicationsAuthenticity and analytical methodsProcessing, milling and quality… status by measuring OGTT and IPGTT with HFD-induced mice. EM protected behavioral and memory dysfunction in Y-maze, passive avoidance, and Morris water maze tests. Consumption of EM reduced fat mass, dyslipidemia, and inflammation …
Animal studyCognition, mood and stressMetabolism and weightInflammation and immunityCited 28×Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).
Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.
Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.
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