MatchaDB

Research

The Global Matcha Research Library

641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.

Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”

7 studies match for “purchase decision”

2024Journal article

The purchase decision and marketing mix of Wall’s Matcha ice cream

Sri Yuniati Putri Koes Hardini, Reynaldy Pakpahan, Abel Gandhy, et al. — AIP conference proceedings

… was to analyze the relation between the marketing mix strategy and purchasing decisions for Wall's Matcha ice cream.The data used in this study were obtained by distributing questionnaires to a total of 100 respondents.Data were analyzed …

Observational (human)Food products and applicationsMarket, culture and sustainabilityCognition, mood and stressCited 1×
2026Journal articleFree to read

การเปรยบเทยบความสามารถตานอนมลอสระรวมของมทฉะลาเตทชงดวยนมประเภทตางๆ

Ploypin Jurupan, Akkarach Bumrungpert — Journal of Nutrition Association of Thailand (Online)

Работа посвящена изучению аминокислотного состава разработанного мясосодержащего продукта. При разработке рецептуры особое внимание уделялось белковому составу сырья и расчету аминокислотного скора. Для увеличения количества белка, а также…

Food science / processingAntioxidants and polyphenolsL-theanine and caffeineSafety, contaminants and toxicity
2025Journal articleFree to read

Penerapan Metode Quality Function Deployment dalam Pengembangan Produk Minuman “Matcha Boy”

Ivan Abraham, Rifky Maulana, Samuel Kevin Sihombing, et al. — Jurnal Ilmu Sosial dan Humaniora.

… a crucial role in translating the voice of the customer (VoC) into measurable decision-making within the product development process. By combining qualitative and quantitative approaches, data were collected through direct observation, …

Observational (human)Processing, milling and qualityFood products and applicationsAroma, flavor and sensory
2026Journal articleFree to read

Preferencje konsumentów wobec nabywania i spożywania japońskiej herbaty matcha

Katarzyna Mikołajczyk-Bator, Jagoda Sibilska, Katarzyna Gościnna — Prace Naukowe Uniwersytetu Ekonomicznego we Wrocławiu

Cel: Celem artykułu było poznanie wiedzy respondentów na temat herbaty matcha, częstotliwości jej spożycia i czynników wpływających na decyzje zakupowe tej herbaty na polskim rynku. Metodyka: Badanie przeprowadzono za pomocą ankiet…

Other / not statedAntioxidants and polyphenolsMarket, culture and sustainability
2022Journal articleFree to read

PENGARUH HARGA DAN CITRA MEREK TERHADAP KEPUTUSAN PEMBELIAN PELANGGAN GOOMA TEA BAR MAL KELAPA GADING DI JAKARTA UTARA

Rita Eka Setianingsih, Liaw Bunfa, Abdulah Rakhman, et al. — Jurnal Ilmiah Hospitality

… used in this research is the theory of price, brand image, and purchasing decisions. The object of this research is the customer of GOOMA Tea Bar at Kelapa Gading Mall. Sampling in this study used probability sampling with simple …

Randomized controlled trialFood products and applicationsMarket, culture and sustainability
2023Journal articleFree to read

PENGARUH HARGA, CITA RASA DAN VARIASI PRODUK TERHADAP MINAT BELI PRODUK PISANG LUMPUR LUMERE DI SURABAYA

Aditya Rahadian, Awin Mulyati, Sri Andayani — Jurnal Dinamika Administrasi Bisnis

… interest. Price is a very influential factor in considering a consumer's decision to buy a product, plus taste also has an effect if the customer is satisfied with the taste offered by theLure Lure banana product, then the customer …

Randomized controlled trialAroma, flavor and sensorySkin, oral and dentalFood products and applications
2018Journal article

PENGARUH STORYTELLING MARKETING TERHADAP BRAND EQUITY DAN KEPUTUSAN PEMBELIAN (Survei Pada Video Iklan Allure Matcha Latte Story Di Youtube)

Nirakatriena Pravitaswari, Zainul Arifin, Mukhammad Kholid Mawardi

… examine the effect of Storytelling Marketing on Brand Equity and its impact on Purchase Decision. The survey was conducted on 100 active netizens who had purchased and consumed Allure Matcha Latte products, besides having an email account …

Observational (human)Food products and applicationsMarket, culture and sustainabilityCited 5×

How this library is built

Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).

Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.

Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.

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