2025Journal articleFree to read

Penerapan Metode Quality Function Deployment dalam Pengembangan Produk Minuman “Matcha Boy”

Ivan Abraham, Rifky Maulana, Samuel Kevin Sihombing, Aqbil Anshari, Muhammad Daffa Fadhlur Rohman, Darmawan Darmawan, Gabriel Alfredo Hasibuan, Dumangga Samuel, Rizqi Wahyudi

Jurnal Ilmu Sosial dan Humaniora.

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Abstract

The application of the Quality Function Deployment (QFD) method serves as a strategic approach to ensure alignment between consumer needs and the technical characteristics of the “Matcha Boy” beverage product, playing a crucial role in translating the voice of the customer (VoC) into measurable decision-making within the product development process. By combining qualitative and quantitative approaches, data were collected through direct observation, open and closed questionnaires, and in-depth interviews with business practitioners. The analysis results indicate that the most influential attributes on purchasing decisions are the authentic and consistent matcha flavor, affordable pricing, and fast and friendly service, while menu variety and attractive packaging design serve as supporting factors to strengthen brand image and enhance consumer experience. The development of the House of Quality (HoQ) matrix revealed that aspects such as ingredient formulation, matcha powder quality, sugar measurement control, and the selection of milk types have strong correlations with customer satisfaction levels, emphasizing that improving the quality of raw materials and ensuring flavor consistency should be the top priorities in the product development strategy. Overall, the application of the QFD method at “Matcha Boy” has proven effective in providing a systematic, efficient, and market-oriented development direction and serves as a model that can be adopted by MSME actors to enhance the competitiveness of contemporary beverage products in line with modern consumption trends.

Abstract text comes from PubMed, OpenAlex or Europe PMC and belongs to the authors and publisher.

Study type

Observational (human)

Surveys, cohorts and consumer studies, with no intervention.

Assigned automatically from the title, abstract and subject terms.

Topics

Processing, milling and quality Food products and applications Aroma, flavor and sensory Authenticity and analytical methods

Matcha is a main subject here (named in the title).

Keywords and subject terms

quality function deployment product development voice of the customer House of Quality matrix purchase decision customer satisfaction raw material quality MSME competitiveness beverage packaging

Cite this study

Ivan Abraham, Rifky Maulana, Samuel Kevin Sihombing, Aqbil Anshari, Muhammad Daffa Fadhlur Rohman, Darmawan Darmawan, … Rizqi Wahyudi. (2025). Penerapan Metode Quality Function Deployment dalam Pengembangan Produk Minuman “Matcha Boy”. Jurnal Ilmu Sosial dan Humaniora.. https://doi.org/10.57248/jishum.v4i1.698

DOI: 10.57248/jishum.v4i1.698

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