Research
The Global Matcha Research Library
641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.
Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”
10 studies match for “product marketing strategy”
E-Commerce Background of “Fanjing Matcha” Marketing Strategy Exploration
静 李 — E-Commerce LettersNot classified (no abstract)Market, culture and sustainabilityThe purchase decision and marketing mix of Wall’s Matcha ice cream
Sri Yuniati Putri Koes Hardini, Reynaldy Pakpahan, Abel Gandhy, et al. — AIP conference proceedings… caused an improvement of consumer request for healthy and delicious ice cream products.To fulfill these consumer desires, PT.Unilever Indonesia created Wall's Matcha ice cream product.The aim of this research was to analyze the relation …
Observational (human)Food products and applicationsMarket, culture and sustainabilityCognition, mood and stressCited 1×Pengaruh Storytelling Marketing dalam Video Tiktok Pencarian Matcha ke Jepang Terhadap Minat Pembelian Followers Tiktok @bittersweetbynajla
Dina Zulfa Fauziyyah, Yuliani Rachma Putri — Jurnal Komunikasi Nusantara… pioneer of the number one dessert box in Indonesia Bittersweet By Najla has a marketing focus by utilizing social media, especially Tiktok. The content contained in TikTok @bittersweetbynajla has a marketing strategy using storytelling …
Other / not statedAroma, flavor and sensoryMarket, culture and sustainabilityFood products and applicationsCited 1×Kopi Coklat Enterprise
Muhammad Zamdanil Ali Mohammad Danil, Muhammad Syafiq Mohd Zailani, Muhammad Naufal Izuddin Ahirunnisham — UiTM Institutional Repositories (Universiti Teknologi MARA)… competitiveness within the market. Kopi Coklat Enterprise also adopts modern marketing strategies through digital platforms such as Facebook, Instagram, and TikTok to increase brand awareness and communicate directly with potential …
Observational (human)Food products and applicationsMarket, culture and sustainabilityMetabolism and weightSTRATEGI INOVASI PRODUK DAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN PADA PRODUK UMKM BITESCAPE-LLONI
Aurelia Janet Kwelju, Viriany — Jurnal Serina Abdimas… of the creative industry, and contribute significantly to Gross Domestic Product (GDP). However, in the era of digitalization and increasingly fierce market competition, MSMEs are required to innovate to remain relevant and …
Food science / processingFood products and applicationsMarket, culture and sustainabilityAroma, flavor and sensoryMarketing Analysis of Guizhou Matcha Industry in the Scenarios of Health-Conscious Consumption
顺 王 — E-Commerce Letters… the proliferation of health-conscious consumption trends, many products beneficial to the human body are sought after by consumers. Matcha has carved out a prominent niche in the market, leveraging its antioxidant …
Observational (human)Antioxidants and polyphenolsL-theanine and caffeineMarket, culture and sustainabilityความแพรหลายของขนมและเครองดมททำจากมทฉะ
Piyaporn Chanasuay — Thammasat Journal of Japanese Studies… by a major confectionery manufacturer in Japan that began to use matcha in production and sold in large numbers throughout the country and are exported to foreign countries. And large international companies such as Haagen-Dazs …
Food science / processingMarket, culture and sustainabilityAroma, flavor and sensoryFood products and applicationsРозробка лінійки косметичних засобів для обличчя з екстрактом зеленого чаю Matcha
Матвій Іванович Зоря — Institutional Repository of National University of Food TechnologiesЯ як здобувач(ка) Національного університету харчових технологій розумію і підтримую політику університету з академічної доброчесності.Я не надавав(-ла) і не одержував(-ла) недозволеної допомоги під час підготовки цієї роботи.Використання…
Other / not statedSkin, oral and dentalProcessing, milling and qualityFood products and applicationsPENGARUH STORYTELLING MARKETING TERHADAP BRAND EQUITY DAN KEPUTUSAN PEMBELIAN (Survei Pada Video Iklan Allure Matcha Latte Story Di Youtube)
Nirakatriena Pravitaswari, Zainul Arifin, Mukhammad Kholid MawardiThis study aims to examine the effect of Storytelling Marketing on Brand Equity and its impact on Purchase Decision. The survey was conducted on 100 active netizens who had purchased and consumed Allure Matcha Latte products, besides …
Observational (human)Food products and applicationsMarket, culture and sustainabilityCited 5×How this library is built
Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).
Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.
Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.
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