Research
641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.
Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”
10 studies match for “health marketing”
… the proliferation of health-conscious consumption trends, many products beneficial to the human body are sought after by consumers. Matcha has carved out a prominent niche in the …
Observational (human)Antioxidants and polyphenolsL-theanine and caffeineMarket, culture and sustainabilityPeople's awareness of a healthy lifestyle has also caused an improvement of consumer request for healthy and delicious ice cream products.To fulfill these consumer desires, PT.Unilever Indonesia created Wall's Matcha ice cream product.The …
Observational (human)Food products and applicationsMarket, culture and sustainabilityCognition, mood and stressCited 1×… Producenci napojów prozdrowotnych powinni skupić się na lepszej komunikacji marketingowej promującej zdrowe nawyki żywieniowe i podkreślającej korzyści ze spożywania matchy. Działania takie przyczynią się do wzrostu świadomości …
Other / not statedAntioxidants and polyphenolsMarket, culture and sustainabilityМақала матча шайымен байытылған бисквит жартылай фабрикатының антиоксиданттық қасиеттерін зерттеуге арналған, бұл дұрыс тамақтануға деген қызығушылықтың артуы аясында маңызды болып табылады. Зерттеудің мақсаты-матчаны пайдаланып оңтайлы…
Other / not statedAntioxidants and polyphenolsAroma, flavor and sensoryFood products and applicationshealth-conscious eaters abstract | Matcha has served as the focal point of the Japanese tea ceremony, chanoyu, for hundreds of years.More recently, this powdered green tea has arrived on the shores of North America as one of the latest …
Other / not statedAuthenticity and analytical methodsMarket, culture and sustainabilityCognition, mood and stressCited 3×… treated with chia seeds and matcha tea in water from age after weaning to marketing age about two months ago and determent some sexual hormones, direct and in-direct genes related to puberty and reproduction process. Our data showed …
Other / not statedAntioxidants and polyphenolsMarket, culture and sustainabilityCited 1×… patterns regarding matcha latte, identify their key characteristics from the marketing perspective, and provide implications for promoting its sustained consumption. For this purpose, the study set the search period from July 1, 2025, …
ReviewAroma, flavor and sensoryFood products and applicationsL-theanine and caffeine… awareness of the importance of preventing chronic diseases, maintaining health, and preserving youth, the introduction of innovative approaches to rational nutrition is becoming increasingly relevant.One promising direction is the …
Observational (human)Cognition, mood and stressAntioxidants and polyphenolsAroma, flavor and sensory… matcha green tea were critical sites in this study which promoted by crucial health of New-Zealand white (NZW) rabbits as a model for mammalia and eukaryotic cell. Our study investigated the effect of chia seeds and matcha green tea on …
Food science / processingCognition, mood and stressMetabolism and weightAntioxidants and polyphenolsCited 1×… and customization were the most discussed topics, while social and health dimensions appeared less frequently than expected. In the second phase, a survey of 100 Generation Z consumers from Europe and North America was …
Observational (human)Food products and applicationsMarket, culture and sustainabilityAroma, flavor and sensoryEvery record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).
Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.
Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.
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