MatchaDB

Research

The Global Matcha Research Library

641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.

Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”

13 studies match for “communication”

2026Journal articleFree to read

Barista Interpersonal Communication Strategy in Increasing Customer Satisfaction at Coffee Shop Titik Koma Matcha Club Multatuli Medan

Hawa Nur Illahi Lubis, Farhan Indra — Journal of Multidisciplinary Science MIKAILALSYS

… in delivering superior customer experiences, positioning interpersonal communication as a critical determinant of customer satisfaction. Although previous studies have examined communication in service contexts, limited attention …

Food science / processingProcessing, milling and qualityFood products and applicationsCognition, mood and stress
2025Journal articleFree to read

Understanding the role of green tea and matcha consumption in cardiovascular health, obesity, and diabetes: Insights from a Saudi Arabian population

Faisal Alsenani, Nasser Alotaiq, Doni Dermawan, et al. — Human Nutrition & Metabolism

… perception and scientific evidence underscores the need for balanced health communication strategies. Furthermore, the study highlights the importance of considering individual variations in response to these beverages, as evidenced by …

Observational (human)Metabolism and weightCardiovascular and blood pressureAntioxidants and polyphenolsCited 5×
2022Journal articleFree to read

DOCUMENTARY VIDEO PRODUCTION OF “AESTHETIC DRINKS OF LOCAL BRAND IN TOWN”

Siti Hazwani Mahasim, Norsiah Abdul Hamid — International Journal of Law Government and Communication

Aesthetic drinks are currently popular among people regardless of age. The extreme demand started from the viral of these trending drinks among social media communities. Due of their appealing drinks, the bubble tea, coffee, and matcha tea…

Other / not statedMarket, culture and sustainabilityCognition, mood and stressAuthenticity and analytical methodsCited 1×
2016Journal articleFree to read

Characteristic Aroma Features of Tencha and Sencha Green Tea Leaves Manufactured by Different Processes.

Hasegawa T, Shimada Y, Saito H, et al. — Natural product communications

There are many varieties of tea (Camellia sinensis) obtained by different processing methods. In Japan, sencha tea has been used to brew beverages f6r centuries, and tencha leaves are used to make powdered green tea, matcha, which is used…

Chemical / analyticalCultivation and shadingAroma, flavor and sensoryAuthenticity and analytical methodsCited 9×
2026PreprintFree to read

Science, Federal Policy, Direct Advocacy, and Future Policy: Audience Perception on the Impact of Intense Caffeinated Beverages on the Human Neuromuscular System.

Tafheem Malik — Research Square

… by video-based content, intertwining scientific knowledge with perception, communication, and policy influence. Objective This study explores how audiences interpret the neuromuscular impact of intense caffeinated beverages through …

Food science / processingCognition, mood and stressL-theanine and caffeineFood products and applications
2026Journal articleFree to read

Development of Brand Identity for a Japanese Matcha Café

Софія Ігорівна Воскобойник — Borys Grinchenko Kyiv University Institutional repository (Borys Grinchenko Kyiv University)

Розробка айдентики японського матча-закладу. Кваліфікаційна робота. Київський столичний університет імені Бориса Грінченка, 2026. 74 с. Робота складається зі вступу, двох розділів, висновків, списку використаних джерел та додатків. У…

Other / not statedProcessing, milling and quality
2025Thesis or dissertation

« L’esthétique Matcha Girl » : quand les réseaux sociaux façonnent un archétype féminin et redéfinissent les normes et pratiques de consommation du matcha

Maëlle Féréroles — HAL (Le Centre pour la Communication Scientifique Directe)

Ce mémoire explore comment les réseaux sociaux ont transformé le matcha en un objet symbolique incarné par la figure de la Matcha Girl. Plus qu’une boisson, le matcha devient ici le signe d’un style de vie idéalisé, féminin et esthétisé,…

Other / not statedMarket, culture and sustainability
2025Thesis or dissertation

Le matcha en France : entre héritage, stratégies de marque et circulation des imaginaires du bien-être

Omayma Ben Djemia — INRIA a CCSD electronic archive server

… l’héritage du « chanoyu » se traduit aujourd'hui dans de nouvelles stratégies communicationnelles, entre pédagogie, esthétisation et authenticité. Ainsi, ce qui nous a particulièrement intéressés dans cette recherche, c’est la manière …

Other / not statedAuthenticity and analytical methodsMarket, culture and sustainabilityAroma, flavor and sensory
2025Thesis or dissertation

Matcha mania : anatomie d’un nouveau mythe du bien-être. Étude des marques de thé matcha françaises

Léanne Coste — HAL (Le Centre pour la Communication Scientifique Directe)

Ce mémoire explore le glissement du thé matcha, de tradition millénaire japonaise à boisson tendance réappropriée par les marques occidentales, devenue symbole d’un mode de vie sain. La première partie retrace l’ancrage ancestral du matcha…

Other / not statedMarket, culture and sustainabilitySkin, oral and dental
2026Journal articleFree to read

ANALISIS PENGEMBANGAN PRODUK PUDDING BALLS UNTUK MENINGKATKAN DAYA TARIK KONSUMEN

Angel Tangkilisan, Nastasya Cindy Hidajat — Jurnal Serina Abdimas

… a pre-order system, employing social media such as Instagram for promotion and communication with consumers. The results showed that all flavor variants received positive responses from consumers. The production and packaging processes …

Observational (human)Food products and applicationsMarket, culture and sustainabilityProcessing, milling and quality
2024Journal articleFree to read

Pengaruh Storytelling Marketing dalam Video Tiktok Pencarian Matcha ke Jepang Terhadap Minat Pembelian Followers Tiktok @bittersweetbynajla

Dina Zulfa Fauziyyah, Yuliani Rachma Putri — Jurnal Komunikasi Nusantara

… is an effective technique for distracting various aspects such as action, communication, value transmission, and knowledge. The storytelling marketing strategy used often creates interaction with followers that has the potential to …

Other / not statedAroma, flavor and sensoryMarket, culture and sustainabilityFood products and applicationsCited 1×

How this library is built

Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).

Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.

Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.

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