MatchaDB

Research

The Global Matcha Research Library

641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.

Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”

4 studies match for “brand communication”

2022Journal articleFree to read

DOCUMENTARY VIDEO PRODUCTION OF “AESTHETIC DRINKS OF LOCAL BRAND IN TOWN”

Siti Hazwani Mahasim, Norsiah Abdul Hamid — International Journal of Law Government and Communication

… and attracted a lot of attention when they went viral on social media.Local brands do not provide a variety of branding and not enough advertisements in the social media for people to notice them and aware of their extant. Therefore, …

Other / not statedMarket, culture and sustainabilityCognition, mood and stressAuthenticity and analytical methodsCited 1×
2026Journal articleFree to read

Development of Brand Identity for a Japanese Matcha Café

Софія Ігорівна Воскобойник — Borys Grinchenko Kyiv University Institutional repository (Borys Grinchenko Kyiv University)

Розробка айдентики японського матча-закладу. Кваліфікаційна робота. Київський столичний університет імені Бориса Грінченка, 2026. 74 с. Робота складається зі вступу, двох розділів, висновків, списку використаних джерел та додатків. У…

Other / not statedProcessing, milling and quality
2025Thesis or dissertation

Le matcha en France : entre héritage, stratégies de marque et circulation des imaginaires du bien-être

Omayma Ben Djemia — INRIA a CCSD electronic archive server

… l’héritage du « chanoyu » se traduit aujourd'hui dans de nouvelles stratégies communicationnelles, entre pédagogie, esthétisation et authenticité. Ainsi, ce qui nous a particulièrement intéressés dans cette recherche, c’est la manière …

Other / not statedAuthenticity and analytical methodsMarket, culture and sustainabilityAroma, flavor and sensory
2024Journal articleFree to read

Pengaruh Storytelling Marketing dalam Video Tiktok Pencarian Matcha ke Jepang Terhadap Minat Pembelian Followers Tiktok @bittersweetbynajla

Dina Zulfa Fauziyyah, Yuliani Rachma Putri — Jurnal Komunikasi Nusantara

… is an effective technique for distracting various aspects such as action, communication, value transmission, and knowledge. The storytelling marketing strategy used often creates interaction with followers that has the potential to …

Other / not statedAroma, flavor and sensoryMarket, culture and sustainabilityFood products and applicationsCited 1×

How this library is built

Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).

Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.

Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.

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