MatchaDB

Research

The Global Matcha Research Library

641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.

Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”

6 studies match for “Instagram”

2026Journal articleFree to read

The Price of Premium: A Case Study of “Ceremonial Matcha” and Social Media Myth-Making

Stephanie Stephanie, Tan Gia Bao Huynh — IAFOR Journal of Cultural Studies

… textual and visual analysis of the hashtags #matcha and #ceremonialmatcha on Instagram and TikTok, supplemented by blogs and online guides, this study identifies recurring myths that frame ceremonial matcha as pure, premium, and …

Observational (human)Market, culture and sustainabilityMetabolism and weightProcessing, milling and quality
2026Journal articleFree to read

ANALISIS PENGEMBANGAN PRODUK PUDDING BALLS UNTUK MENINGKATKAN DAYA TARIK KONSUMEN

Angel Tangkilisan, Nastasya Cindy Hidajat — Jurnal Serina Abdimas

… conducted online through a pre-order system, employing social media such as Instagram for promotion and communication with consumers. The results showed that all flavor variants received positive responses from consumers. The …

Observational (human)Food products and applicationsMarket, culture and sustainabilityProcessing, milling and quality
2025Journal articleFree to read

STRATEGI INOVASI PRODUK DAN DIGITAL MARKETING UNTUK MENINGKATKAN PENJUALAN PADA PRODUK UMKM BITESCAPE-LLONI

Aurelia Janet Kwelju, Viriany — Jurnal Serina Abdimas

… with the implementation of digital marketing through the use of social media Instagram and WhatsApp to build brand awareness, introduce products, and expand market reach efficiently. The implementation methods include market research, …

Food science / processingFood products and applicationsMarket, culture and sustainabilityAroma, flavor and sensory
2026Journal articleFree to read

Kopi Coklat Enterprise

Muhammad Zamdanil Ali Mohammad Danil, Muhammad Syafiq Mohd Zailani, Muhammad Naufal Izuddin Ahirunnisham — UiTM Institutional Repositories (Universiti Teknologi MARA)

… adopts modern marketing strategies through digital platforms such as Facebook, Instagram, and TikTok to increase brand awareness and communicate directly with potential customers. Besides online promotion, the company actively …

Observational (human)Food products and applicationsMarket, culture and sustainabilityMetabolism and weight
2026Journal articleFree to read

Hub. 0857 4523 9520, Pabrik Produsen Bubuk Minuman Recommended di Malang Jawa Timur Welljoy Innovation Center

bintanglimamedia — Zenodo (CERN European Organization for Nuclear Research)

… Order 2 : 0877-2034-4437Admin Offline Store : 0857-4523-9520 Media Sosial :Instagram 1 : https://www.instagram.com/welljoypowderdrink.id/Instagram 2 : https://www.instagram.com/franchiseminuman.id/Tiktok 1 : …

Other / not statedProcessing, milling and qualityAroma, flavor and sensoryFood products and applications
2025Thesis or dissertation

Matcha mania : anatomie d’un nouveau mythe du bien-être. Étude des marques de thé matcha françaises

Léanne Coste — HAL (Le Centre pour la Communication Scientifique Directe)

… shops parisiens, révélant une esthétisation minutieusement pensée pour l’instagrammabilité. Cette scénographie alimente la viralité du produit et uniformise les expériences. La dernière partie interroge l’émergence de la « matcha …

Other / not statedMarket, culture and sustainabilitySkin, oral and dental

How this library is built

Every record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).

Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.

Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.

Spot a paper that doesn't belong, or one that's missing? Tell us.