Research
641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.
Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”
11 studies match for “Consumer Behavior”
… effects (P > 0.05) on color, texture, physicochemical composition, and consumer preferences. This result showed that the use of AE and ME in WPC formulation inhibited lipid oxidation and microbial growth, and had the potential for …
Observational (human)Metabolism and weightAntioxidants and polyphenolsGut and microbiomeCited 33×… with notions of small indulgence; and fourth, relational mediation between consumers and brands across online and offline platforms. In conclusion, to expand the sustainability of matcha latte consumption, several measures are …
Observational (human)L-theanine and caffeineFood products and applicationsMarket, culture and sustainabilityPeople's awareness of a healthy lifestyle has also caused an improvement of consumer request for healthy and delicious ice cream products.To fulfill these consumer desires, PT.Unilever Indonesia created Wall's Matcha ice cream product.The …
Observational (human)Food products and applicationsMarket, culture and sustainabilityCognition, mood and stressCited 1×Contemporary drinks are very popular with the people of Indonesia, even the whole world. Drinks made from coffee, cheese tea, and boba are very popular with the public so that many companies have sprung up to make beverage businesses. One…
Randomized controlled trialFood products and applicationsMarket, culture and sustainability… of culinary business. The emergence of the culinary business is based on the behavior of people who have high purchasing power. People also like things that are practical. Foods that are in great demand right now are foods with …
Randomized controlled trialAroma, flavor and sensorySkin, oral and dentalFood products and applications… businesses to create an authentic matcha drinking experience to enhance consumer satisfaction regarding their hopes and expectations for the matcha products offered, as well as their intention to return. Perceived authenticity, or …
ReviewFood products and applicationsAuthenticity and analytical methodsProcessing, milling and quality… However, little literature are found that study rituals through the lense of consumer behavior especially in beverage industry. To better understand the impact of ritualized experience, a structural study of factors are design. A …
Observational (human)Food products and applicationsMarket, culture and sustainabilityCognition, mood and stressAn analysis of social media discussions reveals consumer shift to organic produce in wake of health concerns post pandemic. Americans are buying apples and spinach, Canadians have blueberries and raspberries on their list, Japanese can’t …
Observational (human)Market, culture and sustainabilityThis study aims to examine the effect of Storytelling Marketing on Brand Equity and its impact on Purchase Decision. The survey was conducted on 100 active netizens who had purchased and consumed Allure Matcha Latte products, besides…
Observational (human)Food products and applicationsMarket, culture and sustainabilityCited 5×… how customers see and assess food and beverage items, shaping not only what consumers buy but also how much they are willing to pay for it. Despite its unusual flavor, matcha, a traditional Japanese green tea, has recently become more …
Observational (human)Food products and applicationsMarket, culture and sustainabilityAroma, flavor and sensoryEvery record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).
Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.
Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.
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