Koicha (thick)Asahi Matcha
Koicha (thick), sourced from Kyoto, Asahi cultivar
$88.00 (20g)
~$4.40 per gram
Grade
Koicha (thick)
Cultivar
Asahi
Region
Kyoto
Price in context
At $4.40 per gram, it costs more than 97% of the other 969 matchas in the database with a confirmed price and size. Among the 92 Kyoto matchas with a confirmed price, the median is $1.34 per gram, and this one is roughly 3.3× the regional median. Among Howdy Matcha's 15 matchas with a confirmed price, this is its most expensive per gram.
Compared across 970 products with a confirmed price and size, with yen, pound and euro prices converted to dollars. See how Kyoto compares · How we research
Sourcing
Kyoto, Japan
View the full sourcing map →Pricing as disclosed
Full details
Everything disclosed on the product page (5 fields)▾
- Size
- 20g
- Price Usd
- 20g: $88.00
- Price Note
- Prices as listed in the brand's own storefront in USD.
- Description
- A prestigious and rare Kyoto single cultivar, Asahi is a highly valued treasure reserved for the most elite matcha grades due to its challenging and limited harvest. Its character is defined by a bold, garden-fresh fragrance that gives way to a luxurious texture of savory umami and warm, toasted notes. We recommend experiencing its elegant depth as a classic Usucha , a rich Koicha , or — for a special treat — our signature Cold-Whisked Latte .
- Storefront Tags
- [ "Single Cultivar", "Sumo" ]
Research notes
Imported 2026-10-05 from the brand's own Shopify storefront feed (https://howdymatcha.co/products.json); description is the brand's own copy. Archived prices are USD as listed on that storefront; current prices are re-scraped from the live product page where the site allows it. Not individually hand-verified beyond the feed.
