Fuyou

Name: Fuyou
Brand: Kettl
Price: 48 USD

Koicha (thick), sourced from Kyoto, Saemidori cultivar

UmamiGrassyEarthyMarine

$48.00 (20g)

~$2.40 per gram

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Grade

Koicha (thick)

Cultivar

Saemidori

Region

Kyoto

Price in context

At $2.40 per gram, it costs more than 88% of the other 969 matchas in the database with a confirmed price and size. Among the 92 Kyoto matchas with a confirmed price, the median is $1.34 per gram, and this one is roughly 1.8× the regional median. Among Kettl's 29 matchas with a confirmed price, this is the 15th-cheapest per gram.

Compared across 970 products with a confirmed price and size, with yen, pound and euro prices converted to dollars. See how Kyoto compares · How we research

Sourcing

Kyoto, Japan

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Tasting notes

Marshmallow root, Shortbread, Hotate (scallop)

Oceanic, Earthy, Umami, Vegetal

Pricing as disclosed

20g — $48.00

Full details

Everything disclosed on the product page (19 fields)▾

Full Product Name: Fuyou Matcha
Price Size Variants: [ { "size": "20g tin", "price_usd": 48 } ]
Producer: Yasuharu Maeno
Producer Company: Maruyasu, established 1872 (140+ years), Shiga prefecture
Producer Credentials: Level-9 Chashi, one of the most esteemed and respected tea blenders in the country
Cultivar: Blend of Saemidori and Asahi, both grown within Shiga prefecture
Region: Shiga prefecture (east of Kyoto)
Harvest Production Year: 2025
Packaging: 20g tin
Description: Blended matcha made exclusively with Saemidori and Asahi cultivars grown within Shiga prefecture. When whisked as usucha, presents a sweet and plush profile.
Tasting Notes: [ "Marshmallow root", "Shortbread", "Hotate (scallop)" ]
Flavor Profile Tags: [ "Oceanic", "Earthy", "Umami", "Vegetal" ]
Brewing Instructions: { "usucha": "Add 2g of sifted matcha and 65ml of hot water (180°F). Vigorously whisk the matcha in a 'Z' pattern with a bamboo whisk until a fine foam appears.", "koicha": "Add 4g of sifted matcha and 30-35ml of water (180°F) and knead gently with a whisk until the matcha is completely mixed and is the texture of paint." }
Brewing Recommendation: Kettl recommends koicha preparation "for the most decadent experience, where the immersive depth of the tea reveals itself."
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