Ousui
Koicha (thick), sourced from Uji
$80.00 (20g)
~$4.00 per gram
Grade
Koicha (thick)
Region
Uji
Price in context
At $4.00 per gram, it costs more than 96% of the other 969 matchas in the database with a confirmed price and size. Among the 353 Uji matchas with a confirmed price, the median is $1.28 per gram, and this one is roughly 3.1× the regional median. Among Kettl's 29 matchas with a confirmed price, this is the 22nd-cheapest per gram.
Compared across 970 products with a confirmed price and size, with yen, pound and euro prices converted to dollars. See how Uji compares · How we research
Sourcing
Uji, Japan
View the full sourcing map →Tasting notes
Clover, Crème fraiche, Wakame
Umami, Oceanic, Vegetal, Nutty
Pricing as disclosed
Full details
Everything disclosed on the product page (19 fields)▾
- Full Product Name
- Ousui Matcha
- Price Size Variants
- [ { "size": "20g bag", "price_usd": 80 } ]
- Producer
- Hiroshi Kobayashi
- Producer Company
- Shogyokuen tea company (operating since 1827)
- Producer Credentials
- Level 10 Chashi (master tea blender) - "one of the only Level 10 Chashi in all of Japan"
- Region
- Kyotanabe
- Cultivar
- Blend
- Harvest Production Year
- 2025
- Description
- "Ousui represents the rich and decadent side of Uji Matcha while still retaining the unmistakable fragrance and verdancy the area is known for. A profound koicha matcha from one of the most important tea makers in Japan."
- Tasting Notes
- [ "Clover", "Crème fraiche", "Wakame" ]
- Flavor Profile Tags
- [ "Umami", "Oceanic", "Vegetal", "Nutty" ]
- Brewing Instructions
- { "usucha": "Add 2g sifted matcha and 65ml hot water (180°F). Vigorously whisk in Z pattern until foam appears.", "koicha": "Add 4g sifted matcha and 30-35ml water (180°F), knead gently until texture of paint.", "iced_latte": "Combine 4g matcha with 50ml hot water, whisk 15-20 seconds, pour into 150ml milk with ice." }
- Packaging
- 20g bag
- Stock Status
- Add to cart option available
- Certifications
- Awards
- Shelf Life
- Review Ratings
- Shipping Info
Research notes
Note: labeled as a 20g bag rather than 20g tin (most other Kettl 20g products use tin packaging). No certifications, awards, shelf life, review ratings, or shipping info explicitly disclosed on this page.

