Reiwa 7 (2025) Kansai Tea Competition Award-Winning Matcha

Name: Reiwa 7 (2025) Kansai Tea Competition Award-Winning Matcha
Brand: Horii Shichimeien
Price: 170.86 USD

Koicha (thick), sourced from Uji, Asahi cultivar

¥27000 (30g) — ~$170.86 USD (converted)

~$5.70 per gram

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Grade

Koicha (thick)

Cultivar

Asahi

Region

Uji

Price in context

At $5.70 per gram, it costs more than 99% of the other 969 matchas in the database with a confirmed price and size. Among the 353 Uji matchas with a confirmed price, the median is $1.28 per gram, and this one is roughly 4.4× the regional median. Among Horii Shichimeien's 13 matchas with a confirmed price, this is the 12th-cheapest per gram.

Compared across 970 products with a confirmed price and size, with yen, pound and euro prices converted to dollars. See how Uji compares · How we research

Sourcing

Uji, Japan

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Pricing as disclosed

30g — ¥27000 (~$170.86 USD)

Full details

Everything disclosed on the product page (17 fields)▾

Price: ¥27,000 JPY (regular and sale price listed identically)
Availability: Sold out
Size: 30g
Award: First Prize at the 2025 Kansai Tea Competition
Cultivar: Asahi (single cultivar)
Origin: Kyoto, Japan - specifically Uji and Kumiyama, Kyoto
Composition: Single Cultivar
Harvest Season: First Flush (Ichibancha)
Harvest Method: Hand-Picked
Shading Method: Traditional Shelf Shading (Tana)
Shading Period: 40-45 Days
Processing: Stone-milled
Tencha Drying: Horii-style Tencha Furnace
Brewing: Suitable for both koicha (thick tea) and usucha (thin tea); 2 g for Usucha / 4 g for Koicha
Shelf Life: 6 months from the date of manufacture
Packaging: Wooden box (suitable for gifting)
Gift Options: Noshi (red/white or yellow/white) and wrapping paper available

Research notes

Explicitly the 'First Prize' winner, distinguishing it from the separately listed 'Prize-Winning' (non-first-place) product. Priced highest of the two Reiwa 7 competition products (¥27,000 vs ¥16,200), consistent with First Prize positioning. No tasting notes, ingredient list, or review ratings were disclosed on this page.