Research
641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.
Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”
7 studies match for “consumer perception”
This study aimed to analyze consumers' blog-posting patterns regarding matcha latte, identify their key characteristics from the marketing perspective, and provide implications for promoting its sustained consumption. For this purpose, the …
ReviewAroma, flavor and sensoryFood products and applicationsL-theanine and caffeine… with notions of small indulgence; and fourth, relational mediation between consumers and brands across online and offline platforms. In conclusion, to expand the sustainability of matcha latte consumption, several measures are …
Observational (human)L-theanine and caffeineFood products and applicationsMarket, culture and sustainabilityPenelitian yang dilakukan bertujuan untuk mengevaluasi persepsi konsumen terhadap produk Nugget Pisang dengan berbagai macam rasa. Nugget pisang merupakan produk inovatif yang memadukan tekstur renyah di bagian luar dengan rasa pisang yang…
Sensory / consumerProcessing, milling and qualityAroma, flavor and sensoryFood products and applications… step. The emergence of today's virtual reality glasses, their entry into the consumer's life, and their impact have been discussed. The reasons for the adoption of this technology by companies producing mobile technology, as well as the …
Observational (human)This study aims to analyze how Japanese culture shapes Indonesian consumers’ interest in Japanese beverages. The growing popularity of beverages such as matcha, hojicha, genmaicha, ramune, and Japanese milk tea in Indonesia indicates that …
ReviewMarket, culture and sustainabilityFood products and applications… businesses to create an authentic matcha drinking experience to enhance consumer satisfaction regarding their hopes and expectations for the matcha products offered, as well as their intention to return. Perceived authenticity, or …
ReviewFood products and applicationsAuthenticity and analytical methodsProcessing, milling and quality… how customers see and assess food and beverage items, shaping not only what consumers buy but also how much they are willing to pay for it. Despite its unusual flavor, matcha, a traditional Japanese green tea, has recently become more …
Observational (human)Food products and applicationsMarket, culture and sustainabilityAroma, flavor and sensoryEvery record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).
Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.
Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.
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