Research
641 papers, trials, theses and preprints that study matcha, gathered from PubMed, OpenAlex and Europe PMC, tagged by study type and topic, and linked back to every source. We keep abstracts and citations; the full text stays with its publisher.
Tip: use "quotes" for an exact phrase, OR between alternatives, and a minus to leave a word out, for example fluoride OR pesticide. Related words are matched too, so “EGCG” also finds “epigallocatechin.”
9 studies match for “"consumer behavior"”
This study aimed to identify consumption trends in matcha latte using domestic news media data and to present implications for enhancing its sustainability. To this end, 781 news articles published between January 1, 2006, and December 31,…
Observational (human)L-theanine and caffeineFood products and applicationsMarket, culture and sustainabilityPeople's awareness of a healthy lifestyle has also caused an improvement of consumer request for healthy and delicious ice cream products.To fulfill these consumer desires, PT.Unilever Indonesia created Wall's Matcha ice cream product.The…
Observational (human)Food products and applicationsMarket, culture and sustainabilityCognition, mood and stressCited 1×Contemporary drinks are very popular with the people of Indonesia, even the whole world. Drinks made from coffee, cheese tea, and boba are very popular with the public so that many companies have sprung up to make beverage businesses. One…
Randomized controlled trialFood products and applicationsMarket, culture and sustainabilityPerkembangan bisnis di Abad ke-22 telah berkembang sangat pesat dan mengalami metamorfosis yang berkesinambungan di bidang usaha kuliner. Kemunculan bisnis kuliner didasarkan pada perilaku masyarakat yang memiliki daya beli tinggih.…
Randomized controlled trialAroma, flavor and sensorySkin, oral and dentalFood products and applications… be. This study is expected to contribute theoretically to the development of consumer behavior research in the rapidly growing Food and Beverage industry—particularly regarding the Matcha trend—and is also intended to provide insights …
ReviewFood products and applicationsAuthenticity and analytical methodsProcessing, milling and quality… However, little literature are found that study rituals through the lense of consumer behavior especially in beverage industry. To better understand the impact of ritualized experience, a structural study of factors are design. A …
Observational (human)Food products and applicationsMarket, culture and sustainabilityCognition, mood and stressThis study aims to examine the effect of Storytelling Marketing on Brand Equity and its impact on Purchase Decision. The survey was conducted on 100 active netizens who had purchased and consumed Allure Matcha Latte products, besides…
Observational (human)Food products and applicationsMarket, culture and sustainabilityCited 5×… to willingness to pay, this study contributes to the existing literature on consumer behavior, digital marketing, and food and beverage consumption, and provides useful recommendations for marketing matcha as a premium product to …
Observational (human)Food products and applicationsMarket, culture and sustainabilityAroma, flavor and sensoryEvery record comes from three open scholarly indexes — PubMed, OpenAlex and Europe PMC — searched for the word “matcha.” Records are merged by DOI and PubMed ID so each study appears once. A paper is kept only if matcha appears in its title, abstract, author keywords or subject terms and the text is about tea or food, which filters out the surname Matcha, software called Matcha, and the Scandinavian verb “matcha” (to match).
Study type and topic tags are assigned automatically from each paper's own title, abstract and subject terms using fixed keyword rules — no guesses, and papers without an abstract are marked as unclassified. Automatic tagging is imperfect, so treat tags as a way to narrow a search, not as a verdict on a paper's quality. A study being listed here is not an endorsement of its findings.
Coverage: this is every indexed paper that names matcha, not every study of green tea or its compounds (those are far more numerous). Papers that mention matcha only in passing are hidden by default. Work that never uses the word “matcha,” and publications outside these indexes, are not included. The library was last rebuilt October 20, 2026.
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