2022Journal articleFree to read

How can Japan’s matcha-producing regions be revitalized through their regional branding strategies?

徹児玉

Institutional Repositories DataBase (IRDB)

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Abstract

本稿では、茶業界全体を取り囲む状況を見ながら、抹茶に関する地域ブランドの情報デザインにおいて浮上する様々な課題を指摘する。そして、それら課題を通底する「抹茶に関する価値評価体系の共創」の重要性について述べる。

Abstract text comes from PubMed, OpenAlex or Europe PMC and belongs to the authors and publisher.

Study type

Other / not stated

Assigned automatically from the title, abstract and subject terms.

Topics

No topic could be assigned.

Matcha is a main subject here (named in the title).

Keywords and subject terms

matcha regional branding regional revitalization information design co-creation tea industry Japan

Cite this study

徹 児玉. (2022). How can Japan’s matcha-producing regions be revitalized through their regional branding strategies?. Institutional Repositories DataBase (IRDB).